MA Media Management
This a new course aimed at media
professionals and graduates seeking to build management careers
within the growing media and content industries.
As well as teaching fundamental managerial and strategic
skills the course is designed to help students cope in the rapidly
evolving and increasingly complex world of international media,
enabling them to devise solutions to a wide range of commercial and
organisational problems. The course takes an integrated approach to
problem solving enabling the student to:
- Identify and analyse strategic and
operational opportunities and problems
- Synthesise viable solutions and shape new
initiatives
- Implement plans, winning their acceptance
within the organisation and transforming vision into
reality
- Understand and respond to the operational
demands of media organisations.
Issues addressed within the course include:
- The structure and functions of media
organisations;
- The economics of the media and content
industries;
- The impact of new
technologies;
- Globalisation and the mass
media;
- Managerial challenges in a multimedia
environment;
- Strategy formation and direction setting;
Business planning.