University of Westminster - Last modified 15 Sept 2005 . Please report any
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HOME > Marketing> Book Reviews
Book Reviews are a useful way to gain knowledge.
De Chernatony L. (2001) From Brand Vision to Brand Revaluation : Strategically Building and Sustaining Brands. Butterworth Heinemann
Feldwick P (2002) What is Brand Equity Anyway? World Advertising Trade Center
Forrest E .(1999) Internet marketing research. resources and techniques. McGraw-Hill, Australia
Hartley Robert F.(1998) Marketing Mistakes and Successes. John Wiley & Sons Inc.
Jones S. (editor) (1999) Doing internet research: critical issues and methods for examining the net. Sage Publications, London
University of Westminster - Last modified 15 Sept 2005 . Please report any
corrections to this email address
bradlen@wmin.ac.uk
hits since 10 Sept 2001