Students Supervised

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This is a list of people who have submitted a Project/ Dissertation/ Thesis at Undergraduate or Post-Graduate level  - I have supervised them all.  Useful to spot some talented students, to read some fresh (and older) top-line results and to see my areas of interest. If you like, this is my little Hall of Fame! The year is the date of submission and the titles are my summary of the content.  If you can click on the project title you will reach an abstract or article. The abstract may carry the student's email address. I'm always pleased to hear from past students.

Nigel Bradley

Adesina, Yemi (2001) Is the Distribution Industry Using Web Site Design Effectively?*

Aime, Dorian (2010) Dietary supplements for athletes

Al-hamiyda, Khadija (2010)  How has online shopping influenced sales revenue for large retail companies in the UK?

Alman, Liudmila (2010) Social Media in the Luxury Brand Sector.*

Anaba, Rosemary (2010) The effect of Advertising on female perceptions of beauty

Appiah, Diane (2006) To what extent does word-of-mouth (WOM) influence the purchasing decisions of high-risk products?

Arefe, Simon (2009) Big marketing or big kids. Is marketing unhealthy food and drink the likely cause of obesity?

Bennouar, Mohamed (2009) Marketing and soccer

Bluff, Kristian (2002) What is the impact of an alliance brand on a member brand's design of the inflight experience?*

Brewer, Erica (2003) On-screen design and television branding *

Buckeridge, Adam (2002) Graphology as a tool for marketing segmentation

Burton, Julian (2000) Relationship Marketing in the Construction Industry

Butt, Imran (2001) The Internet and the Movie Industry

Caillard, Guillaume (2001) Computers and the SME

Campos-Toribio, Irene (2001) The Internet as a Marketing Tool

Chang, Xiaoli  (asa Zolena Zhang) (2004) The feasibility of E-Commerce for Yantai Orient Foods *

Chen, Ning (2004) An Investigation into the use of E-business by Chinese B2B Companies*

Chhabria, Daleep (1998) The Effects of Internet Web Addresses in Advertising

Chung, Wil (2000) A Study of Registration Forms on the Internet

Clarke, Daniel (2003) An investigation into the factors which contribute to the performance of French FMCGs in the UK

Dalgleish, Deborah (2000) The Image of the RAF

Dean, Christopher (2003) Does customer loyalty towards High Street bookmakers necessarily extend to their online operations?

De Roys, Pierre (2007) Marketing and Recording Industry Sales

D’Itria, Alessandra (2010) Gaining a competitive advantage in the UK costume jewellery sector

Dodhia,  Jaynish (2010)  Opening new fast food outlets in the UK, USA, Canada and India

Dorleans, Caroline (2000) Electronic Commerce in the UK Waste Market

Douma, Rick (2011)

Driessen, Lauren (2011) Plus sized models in business

Dutton, Pierrick (2005) Is buying over the Internet today trustworthy? A European analysis of attitudes to online buying

Elking, Karen (2001) The Impact of Internet Shopping on High Street Retailers: The Case of Clothing.

Ehmann, Wiebke (2002) Does the Internet offer opportunities to replace traditional bookselling in Germany?

El-Sawy, Almostafa (2011) Demarketing and counter-marketing by the UK government

Erro-Gordoa Myriam L.(2000) The Market for Architect's Models in Spain*

Esmail, Anishaa (2004) A Critical Analysis of how Internet Service Providers can promote development in Kenya

Fabbi, Matteo (2011) Green branding in the food and restaurant sector

Fern, Alison (1999) On Cybershopping.

Ferri, Francois-Xavier (2010) Branding in digital: digital photography

Frick, Christian (2006)  Environmental marketing management and the green consumer

Gamba, Rudy (2010) Sports Sponsorship

Gascoin, Bastien (2010) Apple - iPhone impact on the UK

Ge, Marlon (2010) The Olympics and impact for marketing

Gillespie, Brian (2002) Strategic design management and the role of consulting*

Harris, Paul (2000) The Positioning of British Airways

Harvey, Alison (2000) The Effects of the Internet within UK Recruitment Advertising

Hill, Penny (2003) Ageing population, information technology and design management*

HoWang, Chris (2006) An exploration of Hong Kong Consumers' Attitudes Towards Electronic Ticketing*

Howard, Rory (1998) Does the Marketing of Football over the Internet Exclude the Majority of Supporters?

Huang, Pei-Chi – Peggy (2010) An investigation into the absence of Taiwanese fashion retailers in western mass markets*

Hughes, Emma (2000)Environmental Awareness in Marketing and Corporate Image

Huynh, Maryann (2010) How can luxury fashion brands generate electronic word-of-mouth (eWOM) via Twitter? A critical examination of message characteristics that instigate retweets *

Ikpeazu, Marion(2002) Of what importance is a consumer’s ethnicity to UK marketers?

Javed, Mohammed Omair (2007) An analysis of the male UK youth market. Attitudes towards Grooming Products

Kakaria, Vikram (2005) A Critical Analysis of How Mobile Phone Advertising Affects Consumers

Khan, Irfan (2002) Internet and software

Khan, Saima (2003) How branding has helped Vodafone to remain at the top of the mobile phones market

Khimji, Parita Devji (2002) Internet as a marketing medium for UK Motor Insurance

Korpinen, Tuomo (2000) The Vitamin Market in Finland*

Lacan, Nicolas (2003) A critical evaluation of piracy as an alternative form of consumption. The lessons for marketing

Lacurie, Jonathan (2001) Retailing Using the Internet: Clothes for the Youth Market.

Lambert, Julien (2002) The impact of MP3 on the music industry

Larbi-Siaw, Yaw Otu (2004) Genetically Modified Foods (GM Foods). The Impact on the World Market.

Laurent, Giannesini (2009) Facebook: New marketing platform for brands in the future?

Lee,Min Sun (Mindy) (2008) Analysis of visual merchandising as a marketing tool for branding: the cases of Korean fashion brands.*

Li, Wing Yan Winsome (2010) The Essential Elements For Success of Low-Priced Fashion Retailers in The Current Japanese Fashion Industry.*

Lim, Hee Young (2006) The Power of Sports Sponsorship: Samsung & Chelsea

Limani, Aldona (2006) Tourism Cases Study: Albania

Limm, James (2004) Search Engines as an ingredient in the Marketing Mix

Littman, Jimmy (2005) An examination of "Apple's Way of Life" and its impact on the European market

Lloret, Lambert (2010) Impacts of spatial activities in French Guiana.

Long, Karl (2003) Experience Design and the Competitive Advantage of e-Business*

Lo Presti, Maxime (2009) Green Marketing

Maigne, Nicolas (2006) Private Banking in Europe

Mak, Kai-Tai Eric (2002) The General Election in 2001 and the role of marketing

Malik, Usman (2010) A critical assessment of the role played by Knowledge Management in the modern corporation: with specific reference to Tata Steel

Mallia, Jason (2010) UK Retail Clothing Industry: Influences on young consumers purchase decisions.

Mangal, Selai (2009) To what extent is David Beckham's Endorsement effective in promoting brands and its impact on targeting young UK consumer market?

Masse, Kevin (2001) Toy Package Design Evolution. The Impact of the Internet and E-commerce on Toy Packaging Design*

McKerrow, Fiona (1998) The Present and Anticipated Future States of the UK Non-Consumer Magazine Industry. The Potential Effects on the Editorial Designer.*

McNally, Paul (1999) Web site Design To Sell Products and Services on the Internet *

Militadou, Andrew (2003) Marketing frameworks for leisure clubs.

Monem, Suzanne (2004) The role of technology as a marketing tool for the airline industry

Morlet, Nicolas (2005) The expansion of online banking and customer trust

Mouclier, Claire (2010) Can Brand loyalty be seen as an effective Marketing Strategy

Mudher, Mandip (2007) Online Branding: Does the Internet help brands in the fashion industry to become more competitive?

Mueller, Daniel (2007) A critical investigation of the types, functions and future development of sport sponsorship: Soccer.

Mukhi, Nikhil (2007) How has the introduction of the Internet affected the way in which people research and buy electric guitars in the UK?

Mycroft, Damien (1998) Industrial Design and the Brand. The Relationship Between the work of industrial designers and corporate reputation.*

Naweed, Nadia (2002) What are the motives for buying books on the internet?

Nesbitt, Deborah (2000) The Image of the RAF

Olsen, Hege Toppe (2001) The Health Product Market in Norway

Ozloc, Hasan (2009) An investigation to understand why students gamble online or in stores

Ozmen, Sinan (2010) The impact of the greenhouse effect and environmental issues on companies business management and marketing nowadays

Pacull, Julien (2010) Sports Ambassadors

Pahl, Karandeep  (2010)  How Carphone warehouse adapted its products and services to improve performances and profits to survive the current recession

Pang, Yik Yin (Dora) (2006) Attitudes of people toward e-marketing of traditional travel agencies in Hong Kong *

Parmar, Kulbinder (2005) Market Share of players in the personal computer manufacturing industry

Patel, Anket (2009) Television on mobile phones. Implications for marketing

Patel, Arti (2004) A Critical Evaluation of the Importance of Point-of-Sale Television for Brands in Retail Environment Today.

Patel Arti (2007) A critical evaluation of the factors affecting UK consumer attitudes and behaviour towards purchasing online.

Patel, Binal   (2010)  To what extent has the recession altered the marketing strategies of supermarkets in their food sector and how has this affected the financial performance of local restaurants?

Patel, Rishi (2010)   Impact of Marketing Strategies used by Apple Inc and Sony Ericsson

Peters, Mandy (2001) The Aerospace Industry's Use of the Internet

Pieretti, Maria (2005) The usefulness of 3D Body Scanners in the Apparel Industry

Popat, Hiral (1999) Is the Internet an effective way to reach the Youth Market?

Popp, Nadine (2000) Market Research Using the Internet

Prah-Nsiah, Edmund (2003) The internet and retail clothing industry for men.

Rahman, Hafizur (2007) National Identity and Culture: how they affect Consumer Behaviour.

Ratcliffe,  Alessandra (2001) Service Encounter Dimensions and the Internet: Drivers of Consumer Satisfaction in the Context of E-Commerce

Rajyaguru, Jemma (2005) Attitudes to Online Banking

Roc, Xavier (2007) The feminizing of Men: UK cosmetics.

Rodhner, Carl (2011) Decision-making at a B2B in Geographic IT (GIT) consulting

Roux, Gladis (2000) Virtual Businesses

Saltiel, Solene (2007) Counterfeit brands in the luxury brand sector.

Sambi, Onkar (Mickey) (2006) An examination into viral marketing on the internet: capitalizing on chances and avoiding mistakes

Schäfer, Martina (2003) What is more advantageous for supermarkets in Germany - offering online shopping or extending opening hours?

Selosse, Anne-Charlotte (2010) Private Label vs. National Brand: Which one will lead the future food market?

Shah, Neel (2005) An evaluation of the major concerns of buying online and methods used by online marketers to overcome these concerns

Shepherd, Louise (2005) Product Placement in Music Videos

Sivan, Theodore (2002) New technology and the music industry

Soleil, Myriam (2001) Marketing in the Music Industry

Soowambar, Sonia (2010) Child Welfare Issues In England

Spanos, Stefanie (2005) The impact that the growth of online travel has had on marketing in the travel and tourism industry

Taylor, Andrew (2001) Are Internet Banners Effective Marketing Tools?

Terstyanszky, Mark (2007) Social Class as an influence on buying behaviour

Teule Jean-Laurent (2000) Electronic Payment Systems

von Gottberg, Jan-Philip (2007) Online Real Estate in Europe. Review and Contrasts of approaches in Germany and UK.*

Vorobeva, Ekaterina (2004) RFID in Supply Chain Management *

Wahyudi, Ichsan (2006) Adoption of Internet Banking in Indonesia *

Waijawudhi, Sarocha (2010) The Effectiveness of The Marketing Strategies Adopted by Central World, Thailand. *

Wang, FengMing (Phoenix) (2006) Consumer Adoption Intentions for E-Commerce and the purchase of Diamond Jewellery*

Wang, Xiaoli (Li) (2008) A critical evaluation of public relations in fashion marketing in China*

Wege, Saskia (2003) Which of the recent developments in the area of online promotions are most valuable to the modern marketing manager? A critical evaluation of current views of online promotion activity.

Yang, Judy (1999) The Regulation of Business on the Internet.*

Yoo, Jeewon (2011) Green marketing in business

Zhang , Jizhe (2004) The Barriers of E-business Development for Chinese Department Store Enterprises *

* = Post-Graduate level 

PS. These students join some famous people who studied at the University of Westminster.  Who were they?  Just click HERE to find out