Nigel Bradley: CV
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NAME: NIGEL BRADLEY
Nigel Bradley is a Senior Lecturer in Marketing at the University of Westminster and a Freelance Marketing Research Consultant. He has worked and studied in the UK, France and Italy. He has several teaching areas and research interests.
Teaching Areas include Principles of Marketing, Marketing Research, Marketing Management, Digital Age Marketing, Consumer Behaviour, Promotional Management and Management Research Methods.
Research Interests include: Green Marketing (consideration of the environment and society); Internet Marketing (e-commerce and research); Media Research (for Radio, Press, etc) and Graphology (handwriting analysis).
POST HELD:
Senior Lecturer in Marketing
EDUCATIONAL RECORD:
1982 - 1983 MSc Product Management and Marketing, Cranfield University.
1977 - 1981 BA (Hons) Business Studies, Middlesex University
1981 Diploma in Marketing (Chartered Institute of Marketing)
LANGUAGES/SKILLS:
English, Italian and French.
Some Spanish and German.
Computer-use proficiency - European Computer Driving Licence (ECDL) passed July 2002.
PROFESSIONAL MEMBERSHIPS:
Chartered Marketeer (Chartered Institute of Marketing)
Full Member of the Market Research Society (MRS)
Member of ESOMAR
Member: Institute for Learning & Teaching (ILT)
STAFF DEVELOPMENT ACTIVITIES:
Marketing Research professional meetings (MRG, MRS etc.)
Academic Marketing conference attendance and educational workshops
On-going contact with other professionals on ELMAR etc.
EMPLOYMENT DETAILS:
1996 to present Senior Lecturer in Marketing, University of Westminster,
Freelance Marketing Research Consultant on various projects (eg RAJAR, NRS etc.).
Also freelance trainer and examiner.
1989 - 1996 Senior Group Head - Research Services Ltd. (RSL) Maintained substantial turnover in different units; secured significant new projects and clients; implemented systems to increase productivity and reduce costs. International co-ordination and industrial projects. Daily responsibility for the National Readership Survey (NRS) and the British Businessman Readership Survey (BMRC). Internal auditor for ISO 9000, Training Committee.
1986 - 1989 Senior Research Executive, then Associate Director BJM Research and Consultancy. Built profitable Agricultural Research Unit with colleague. Qualitative and Quantitative studies.
1986 Freelance work. Various assignments. Qualitative interviewing.
1985 - 1986 OEM Product Manager, Tecnicam Srl, Italy. Liaison and negotiation with other manufacturers and clients of this Packaging Machinery producer.
1983 - 1985 Research Executive, Burke Research Services Group Ltd. Agricultural and Industrial Division.
TEACHING EXPERIENCE:
Supervision of student research at undergraduate, Masters and Doctorate levels.
Guest lectures on various Masters Courses at the University of Westminster and elsewhere.
Visiting Lecturer to other institutions (University of London, Queen Mary; Cambridge Marketing Colleges; London School of Business and Finance; Euromed Marseille; Middlesex, Southbank, Stanmore etc. )
Speaker & trainer for trade bodies (e.g. MRS, CIM, SRA)
ADMINISTRATIVE EXPERIENCE IN EDUCATION:
Module leadership for: Marketing Research, Digital Age Marketing, Principles of Marketing, Marketing Management, Promotional Management and Research Methods for Management.
Served on the Harrow Campus Marketing Group.
Senior Examiner to CAM Foundation for Research & Consumer Behaviour (2000-2006); Marketing & Consumer Behaviour (2005- present)
Examiner to CIM and MRS for Market Research and Information (2003-2019); Examiner to CIM for Market Information and Research (2008 - present)
RESEARCH:
Research Interests include: Green Marketing (consideration of the environment and society); Internet Marketing (e-commerce and research); Media Research (for Radio, Press, etc) and Graphology (using handwriting analysis as a management tool).
CONSULTANCY:
Marketing Research consultancy and training
OTHER ACHIEVEMENTS/EXPERIENCE:
De-Marketing is an on-going interest. In 1989 I was the first person to use the term "Green Marketing Mix". Internet devices and their use for marketing are of major interest. These include web analytics, robot translation software, CAWI questionnaire forms, analysis, autoresponders, email marketing tools etc.
SELECTED PUBLICATIONS:
Others are listed at www.marketingresearch.ws
(2007) Marketing Research. Tools and Techniques. Oxford University Press, Oxford 496pp ISBN-10: 0-19-928196-3 ISBN-13: 978-0-19-928196-1 to see the book description CLICK here or at the publisher or Amazon.
Bradley N & Riley, D (2005) Research Methods for Business Students: An On line Course for Marketing Research, Prentice Hall/Pearsons, Harlow ISBN details: CourseCompass 0273681451; Blackboard 0273681400; WebCT 0273681508.
Marketing Research An On line Course for Marketing Research, 15 units (2003) Prentice Hall/Pearsons, Harlow ISBN 0273684353
Tyler K & Bradley N (1999) Consumer Decision Processes for Financial Services: UK Life Insurance (University of Westminster Working Papers 1999. 14 pages. ISBN 1 85919 105 3)
Sampling for Internet Surveys. An examination of respondent selection for Internet research. (Journal of the Market Research Society Vol 41 No4 October 1999 pp387-395ISSN 0025-3618)
(2002) GRAPHODIGEST 2001 - Edited by Nigel Bradley - Papers from the second virtual conference for graphology. ISBN 0 9540456 1 0 Paperback 246pp.
An Internet Tour for Market Research ESOMAR Newsbrief Vol6, No.4, April 1998 pp12-13 (ISSN 1388-7882)
A Multi-Lingual Dictionary of Graphology (1996) 3rd ed 118pp ISBN 0 9513207 5 0
The Green Marketing Mix (IMRA News 1989 (December) 8-9)
University of Westminster
- Last modified 15 March 2009. Corrections to
bradlen@wmin.ac.uk
hits since 7 Jan 2005