MA/MSc Marketing Management

This course takes place at MARYLEBONE (Central London)

These two courses offer a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations.

"My thesis was on Private label Grocery brands vs Store brands. I did my Masters with two kids and managed to complete my MA Marketing on time.

I returned to Pakistan soon afterwards and was offered a job as Assistant Brand Manager with Colgate Palmolive. I served the company for two years and gained a good depth of brand management experience in their Hard Surface Care category.

Now I teach Marketing at a business school as I wanted to work part-time and have more time for my children."

Tehmina Nazar

Course Content

You will develop a strategic perspective and broaden your existing understanding of marketing and its integration into an overall corporate strategy and structure. You will also hone your capacity for analysing complex marketing and business situations and reaching decisions on appropriate courses of action; you will also improve your career prospects in marketing and general business areas.

See the Marketing Courses page for details of entry requirements and career paths.